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Google Ads

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Course Content

A. Introduction

A. Introduction

B. Basic Account Setup

B.01. What We’re Going To Cover In This Section

B.02. What is Google Ads

B.03. Where Do Google Ads Appear

B.04. Google Account Hierarchy

B.05. Setting Up Your First Google Ads Account

B.06. Location targeting

B.07. Budgets and Selecting Your Bidding Strategy

B.08. Setting Up Billing

C. Keyword Research for Google Ads

C.01. What We’re Going To Cover In This Section

C.02. What Is A Keyword & Understanding The Intent Behind One

C.03. How To Find Keywords To Target – Related Website URL

C.04. How To Find Keywords To Target – Keyword Planner

C.05. How To Find Keywords To Target – SEMrush

C.06. How To Organise Your Keywords By Themes

C.07. Everything You Need To Know About Keyword Match Types

C.08. How To Add Match Types To Your Keywords Like A Pro

C.09. The Importance Of Negative Keywords & How To Add Them To Your Account

D. Creating Your Ads

D.01. What We’re Going To Cover In This Section

D.02. The Evolution Of How Ads Appear In Google

D.03. Best Practices for Writing Killer Ad Text

D.04. How To Create Your First Google Ad

D.05. Ad Rotation – Everything You Need To Know

D.06. Ad Schedule – How To Select The Days & Times You Want Your Ads To Show

E. Bidding Strategies Explained

E.01. What We’re Going To Cover In This Section

E.02. Target CPA

E.03. Target ROAS

E.04. Maximize Clicks

E.05. Maximize Conversions

E.06. Target Impression Share

E.07. Manual CPC & Enhanced CPC

F. Google Ads Dynamics

F.01. What We’re Going To Cover In This Section

F.02. Understanding Quality Score

F.03. The 4 Components That Make Up Quality Score

F.04. Understanding Ad Rank and How It Is Calculated

F.05. How Google Determines How Much You Pay Per Click

F.06. When You Can Ignore Low Quality Scores (and when you can’t)

G. Ad Extensions

G.01. What We’re Going To Cover In This Section

G.02. What Are Ad Extensions & The Benefits Of Using Them

G.03. The Different Types Of Ad Extensions You Can Use

G.04. How To Add Sitelink Extensions To Your Ads

G.05. How To Add Callout Extensions To Your Ads

G.06. How To Add Call Extensions To Your Ads

G.07. How To Add Location Extensions To Your Ads

G.08. Things To Bear In Mind When Using Ad Extensions

H. Conversion Tracking

H.01. What We’re Going To Cover In This Section

H.02. Understanding The Basics Of Conversion Tracking & Its Benefits

H.03. The Two Main Types Of Conversions You Can Use

H.04. How To Set Up Conversion Tracking For Form Submissions

H.05. How To Set Up Conversion Tracking For Phone Calls

I. Campaign Optimisation

I.01. What We’re Going To Cover In This Section

I.02. Optimising Your Ads Based On Keyword Data

I.03. Optimising Your Ads Based On Ad Data

I.04. Optimising Your Ads Based On Devices

I.05. Optimising Your Ads Based On Specific Times & Days

J. Conclusion

J. Conclusion, goodbye for now…

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